When Cerebra Ambassador Gordon Stuart first started his Arctic Rider project, he couldn’t have imagined the distances he would cover and the huge amount of money he would go on to raise for Cerebra and other charities close to his heart.
He first started The Arctic Rider project as a way of using his passion for motorbikes to help raise money and awareness for Cerebra, Tiny Lives Trust and One Young World – all of which Gordon is an Ambassador and an avid fundraiser for.
He was soon setting himself motorbike related challenges as a way of raising funds and also keeping his growing army of loyal followers up to date with his exploits through Facebook, Twitter and YouTube .
In 2014, Gordon rode 6,000 miles solo to Nordkapp in the Arctic Circle and back, raising over £5,000 for Cerebra. This first challenge was known as ‘Arctic Ride 2014’.
In 2016, he continued by completing the UK ‘Iron Butt Challenge’, riding the length of the UK from Lands End to John O’Groats in under 24 hours. Gordon completed the ride in 18 hours raising over £1,600 for Tiny Lives Trust.
Gordon’s next challenge has been dubbed ‘Arctic Ride Alaska’ – an attempt to ride the length of Alaska from Anchorage in the South to Prudhoe Bay in far North Alaska, deep inside the Arctic Circle. This will require Gordon to conquer the notorious ‘James W. Dalton Highway’, which is often cited as one of the world’s most dangerous roads due to its remoteness, road quality and demanding weather.
The Dalton is a 414 mile stretch of mostly gravel road which was designed as a supply road to support the Trans-Alaskan Pipeline, which runs parallel to it. It is one of the world’s most remote roads with only 3 towns and 3 fuel sops along the entire stretch.
Gordon is hoping that through this challenge, he can prove that an ‘average road rider’ can conquer the Dalton.
Gordon will be taking on the Arctic Ride Alaska challenge in summer 2018 and will be raising money for both Cerebra and The Tiny Lives Trust. You can donate through his Virgin Money Giving page.
You can keep up to date with Gordon’s progress as he prepares for the challenge through his blog.